Rekaman : Riset Ekonomi Bidang Akuntansi dan Manajemen

PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI MINIMARKET SKY INDAH

Eliani Mungkur — 2024-10-15

This study aims to identify the effects of service quality, product variety, and location on purchasing decisions at Sky Indah Minimarket. A quantitative correlational approach was employed, with data collected through a questionnaire. The research population consisted of all consumers of Sky Indah Minimarket, including both repeat customers and first-time shoppers. The sample comprised 80 respondents selected using a sampling method. The analytical techniques included validity testing, reliability testing, descriptive analysis, classical assumption tests, and hypothesis testing. Multiple linear regression analysis was conducted using SPSS version 20. The results indicate that service quality and location have a significant effect on purchasing decisions, whereas product variety does not have a significant effect.

PENGARUH KERAGAMAN PRODUK DAN PEMASARAN ONLINE TERHADAP MINAT BELI KONSUMEN DI SHOPEE

Anjeli Sibina Br Ginting — 2024-10-15

This study aims to determine the effect of product diversity and online marketing on buying interest in fashion products in e-commerce shopee. In this study, a quantitative method was used in which data were obtained from survey results and questionnaire data processing based on statistical
procedures. Based on Lemeshow's formula, the sample in this study was 97 respondents. In this study, it has been found that the product diversity variable has an influence on buying interest with a significance level value of 0.003 smaller than 0.050, the online marketing variable (X2) has an
influence on consumer buying interest (Y) with a significant value of 0.000 smaller than 0.050, and based on the results of the F test shows that Fcount 55.808> Ftable 3.09 with a sig value of 0.000 <0.050. While the results of the analysis of the coefficient of determination with the value of R Square (R2) is 0.543. So it can be concluded that the variable Product Diversity (X1) and Online Marketing Strategy (X2), simultaneously have a significant effect on the Purchase Interest variable (Y) by 54.3%, while the remaining 45.7% is influenced by other variables outside this study, which means that the third hypothesis (H3) is accepted, so it can be concluded that product diversity, and online marketing strategies simultaneously affect buying interest.

PENGARUH SRATEGI, PRODUK, HARGA, DAN LOKASI TERHADAP PERSAINGAN BISNIS DI NAIMA SALON BENGKONG

Asnadayanti Bu'ulolo — 2025-12-23

From the results of research that has been carried out on marketing strategies in the salon industry in an effort to increase income and improve through observation, interviews, documentation, literature studies and competitor studies, it can be concluded as follows: There is an influence of strategy, product, price and location on business competition at Naima Salon has had a big impact on the development of the salon business. In addition, satisfied customers are able to encourage business development through harmonizing suggestions or input to Naima Salon to improve product and service quality. Apart from that, Naima Salon is also aware of the important role of digital technology in increasing Naima Salon customers by providing information in the form of promotions, discounts and so on. After conducting observations and analysis, the obstacle that Naima Salon experienced was people's income falling, so to overcome this, Naima Salon opened salon classes, both online and offline

PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN HARGA TERHADAP KEPUASAN PELANGGAN NINJA EXPRESS

Bagg Tommy — 2024-10-15

This research titled is The Influence of Service Quality, Promotion, and Price on Customer Satisfaction at Ninja Express Bengkong Branch Batam City and aims to determine the influence between those related variables. This research uses quantitative method with data obtained from distributing questionnaires and the resulting data is proceesed using the SPSS application. The sample in this research was obtained from The Yount Formula with 77 sample of respondents. The result of this research are Service Quality variable with tcount 2.175 > ttable 1.99210, Promotion variabel with tcount 3.569 > ttable 1.99210, and Price variabel with tcount 0.926 < ttable 1.99210, which indicates that the first and second hypotheses are accepted, while the third was rejected. Apart from that, Service Quality, Promotion and Price have a simultaneous effect by showing the result Fcount 19,761 > Ftable 2,730 and the R2 value of 44.80%, which indicates that the Customer Satisfaction variable is influenced by 44.8% by Service Quality, Promotion and Price, while 55.20% others are influenced by other variables outside of the research.

PENGARUH KEMANFAATAN, KEMUDAHAN PENGGUNAAN, KEPERCAYAAN KONSUMEN DAN DAYA TARIK PROMOSI TERHADAP MINAT BELI DI GRAMEDIA ONLINE

Cahaya Ermauli Siburian — 2024-10-15

This research aims to determine the influence of usefulness, ease of use, consumer trust and promotional attractiveness on purchasing interest at Gramedia Online. This research uses a census method, namely recording the entire existing population. And the sample in this study was 100 Gramedia Batam customers who had visited the Gramedia Online website. Data was collected using a questionnaire technique. In the results of this research, it was obtained that the variable equation of usefulness, consumer trust and promotional attractiveness had a significant effect on buying interest, while the ease of use variable had no significant effect on buying interest. Meanwhile, the R square value is 0.872 or 87.3%, meaning the
independent variable is able to explain the dependent variable by 87.3%. Meanwhile, the remaining 12.7% is influenced by other variables not included in
this research.

PENGARUH KETERSEDIAAN PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN (STUDI KASUS PADA ALFAMART CABANG KOTA BATAM TOKO TAMAN KOTA MAS)

Dewi Larasati — 2024-10-15

The aim of this research is to analyze the hypothesis analysis that product availability, price and promotion can be determining factors in creating consumer satisfaction through making purchasing decisions for consumers regarding purchasing the desired product at Alfamart Toko Taman Kota
Mas. This research used quantitative methods involving 213 Alfamart Toko Taman Kota Mas consumers, including offline and online questionnaire research. The research was carried out using Structural Equation Modeling (SEM) analysis using the IBM AMOS version 23 application. In addition, this research used independent, dependent and intervening variables. The results of the analysis show that product availability, price and purchasing decisions influence consumer satisfaction, respectively, obtaining a CR coefficient value of 4.498, price obtaining a CR coefficient value of 7.607 and purchasing decisions of 10.367. However, the promotion variable shows that it is less significant in influencing consumer satisfaction through purchasing decisions as evidenced by a CR value of 1.819 and a P value of 0.07.